Big brands know this, and that's why they use WordPress as their content management system. According to statistics, WordPress is the most popular CMS out there, with more than 37% of all online websites using it. Started as a simple blogging tool in 2003, WordPress is now used for a variety of purposes, including blogs, magazines, e-commerce sites, business, portfolios, photography sites and more. How did WordPress become so popular in just 15 years? The answer lies in its three main components: the WordPress software, a domain name and a hosting server.
You can download the WordPress software for free, while you'll have to buy a domain name and hosting. Let's take a look at some of the big brands that use WordPress. BBC America is a popular television network that offers a variety of programs including lifestyle, comedy, drama and science fiction series, movies, etc. Its website features a blog-like design with big featured images and dark skin on the homepage. Another big brand that uses WordPress is Universal Music Group, a global music company.
Its website has a header slider to show singers, artists, bands, featured videos, news and their Twitter timeline. TechCrunch is a popular online publisher that features news about startups and technology. Its website has a full-width content-centric design. TED is another popular talk show that offers powerful talks from around the world on a variety of topics. Its blog offers more information on ideas worth sharing and has a featured posts section at the top, plus articles and a simple sidebar on the right side. Flickr is a popular image and video hosting service on the web.
Its official blog was built with WordPress and has a simple and elegant look that features posts at the top and posts in a 2-column layout. The Obama Foundation website was also created with WordPress. It has a sleek look with a full-width header image, plus articles and social media feed in 2 columns. Interestingly, big brands and even companies that are part of the Fortune 500 list also prefer to use WordPress for the same reasons and many more. While no content management system is 100% secure, WordPress does a good job of mitigating risks by updating its core software regularly.
If you want to keep your site safe from data breaches and threats, make sure to update the CMS as well as any additional components (plugins and themes) to the latest version. One of the biggest entertainment companies in the world - Walt Disney - is an icon when it comes to movies, characters and theme parks. With annual revenues of more than 70 million dollars, they have an attractive site powered by WordPress. Plesk is another big brand that uses WordPress; it's a web-based control panel for hosting companies that allows users to create and run secure websites in the cloud. Quantcast is another digital marketing company that provides real-time analysis of audience demographics, advertising and artificial intelligence. Groupe Renault is a French multinational automobile manufacturer that focuses on providing mobile sustainability around the world.
AdEspresso is another big brand that uses WordPress; it's a SaaS tool that allows users to create, modify and analyze ads for Facebook, Instagram and Google. Wolverine Worldwide is an American footwear manufacturer known for its shoe brand Wolverine Boots and Shoes, Hush Puppies and Merrell. They also make footwear for other brands such as CAT, Harley Davidson, Keds and Sperry. SiteMinder is another big brand that uses WordPress; it's a guest acquisition platform for hotels with over 35,000 hoteliers who benefit from its smart solutions. The Houston Zoo is another big brand that uses WordPress; it's the second most visited zoo in the United States with approximately 2.1 million visitors annually. It houses more than 6,000 animals of 900 species and is accredited by the Association of Zoos and Aquariums.